I have to wonder...
- Do they like to be blasted?
- Do their subscribers like to be blasted?
- How did this idea of blasting ever get started?
Do you like to be blasted?
No, you don't. If another business were to blast your inbox, I'm sure over time you would unsubscribe or block their emails. More importantly, you would almost certainly look negatively on their brand.
Do you want your subscribers to look upon you negatively? (If yes, then blast away.)
Blasting is a one-way interruption mentality
Successful email marketers understand conversation marketing where you engage in a two way dialogue. The more you engage your subscribers and find out what they want, the better you'll be able to satisfy their wants and desires.
And that means more sales (or more donations if you are a non profit.)
Blasting is for amateurs
And those without a long term strategy. And those stuck in an interruption mindset. Shouting the loudest is not the way to get long term loyal customers.
Be a pro. Think ahead, use surveys, ask questions, engage your subscribers to find out what they want. Then use targeting to send customized emails to a subset of your overall list - speaking directly to their needs.
Your subscribers will respond by buying more of your stuff, spreading the word about your brand, and telling you more about what they want and what they like/don't like about what you have to offer.
