The Online Generation Gap Narrows

According to the Pew Internet and American Life Project as reported on eMarketer.

...more than one-half of those ages 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45% of people that age

Hey, that's good news. Almost half of the people 70-74 use the internet! And, the two most used items are web browsing and email.

For those of you with customers in the older categories, this is important and increases the value of your email marketing programs. Unlike the younger generations who have partially moved away from email as a primary communications tool toward RSS feeds, twitter, and other social media information mechanisms, older people generally use just a web browser and the email program.

This trend will only continue as the population ages, and this bodes well for email marketers and the utility of email marketing.